Content marketing is indeed one of the best ways to drive traffic to your website, gain loyal brand followers and ultimately get the conversions you need. In fact, we can say that unique content and year-over-year growth in website traffic is about 8 times higher for content marketing leaders than for followers.
The benefits of investing in content marketing are manifold and include building your site content, gaining visibility in search engines, getting more referral traffic, improving your brand reputation and solidifying your fan base. While content marketing has many benefits, it can seem overwhelming and even confusing when it comes to knowing how to get started. That’s why we’ve developed key strategies to help you on your way to mastering the world of content marketing.
Step 1: Identifying the Target Audience
As with any marketing strategy, content marketing should start with audience identification. Before you know where you are going, you need to know where you want to go. To help you target, we ask questions to identify your goals.
Is the goal of your content marketing efforts to increase website traffic? Blog engagement? Sales? Customer loyalty? Once we know exactly what you want, we can work extensively on what kind of content we should produce.
Step 2: Research About Your Target Audience
Before you start producing content, you need to define your primary target audience. Together we decide who might want and need what your website has to offer, and then help you tailor your content to fit the needs of your target audience. After all, the type of content you write for a 30-40 year old mom will be of very different interest to an audience of young men.
Step 3: Agreeing the Content Format
There are many different types of content formats including blogs, newsletters, social media, guest posts, ebooks, webinars, infographics, podcasts and more. The content formats you decide to invest in initially will depend significantly on your bandwidth and expertise.
If you only have a few people on your content team, don’t be afraid to start slow and build. However, if you don’t have the skills to handle more than one or two types of content formats, we can support you with our experienced content team. Remember: the more content you produce, the more opportunities you have to get your message to your audience.
Step 5: Performance Measurement
Content marketing can help your brand stand out from your competitors. This is an excellent way to boost your search rankings, build authority, build trust and ultimately increase revenue.
Without data monitoring, it is impossible to know which pieces of content are performing well and which are not. In this sense, we enable all your data analytics and prepare detailed reports to truly measure your performance.
Most Common Types of Content Marketing
Content can be produced and marketed in many shapes and sizes. In short, it can be written, visual or a mixture of both. As Codead, we provide services in the production and marketing of the following content for your website.
- Blog posts
- Category contents
- Product ingredients
- E-commerce product content
- Knowledge graphs
- Email newsletters
- Landing pages
Step 4: Organization
Once you’ve defined your audience, identified your goals and decided what your content format will look like, it’s time to create a seamless content strategy.
We brainstorm a list of topics to be covered, create an editorial calendar and schedule tasks for our writers, website managers and social media managers. We let your content calendar run for a month and then re-evaluate it to make any necessary adjustments.