- Enabling search engines to find and understand your blog posts so that they can deliver them to relevant searchers.
- Making sure you are writing relevant blog content that matches the needs and interests of your audience.
The techniques used in SEO-friendly blogging are similar to the techniques we use to optimize content in other parts of your site. However, there are some differences
The main difference is that when we work on a blog, we are explicitly using SEO to support an ongoing long-form content strategy. This means that we use SEO techniques to develop in-depth, informative and relevant content that matches your audience’s needs and search intent, and to help that content succeed.
Why Blogging is Important for SEO?
Every blog post we create and optimize has positive effects for your site. Thanks to SEO compatible blog posts;
- Your visibility in organic search increases,
- As a trusted source, you gain the trust of your audience,
- Your site’s authority increases over time.
Having a blog that is constantly updated ensures a steady flow of fresh, original and quality content to your site. Over time, readers and search engines will discover this content and help you rank higher. This will help you become recognized as a trusted source of information.
If you want to be successful, you need to make your name known so that your customers recognize you and know that you are reliable and knowledgeable in your field. As CodeAd, the blogs written by our experienced content team aim to do exactly that.
How Do We Write SEO Compatible Blog Content?
Articles published in the blog section of a website you own or on a blog page are defined as blog posts. These articles may include news, education, information, technical, current or social topics.
These blog posts, written according to certain rules in a specific word range, help you interact with users and drive traffic to your site. We also add richness to blog posts written according to a certain chain of rules with images, graphics or videos to increase readability rates. At the same time, we help you get the best results with the right steps we follow for the right blog writing.
Step 1: Identifying the Target Audience
Determining the target audience is the most important criterion in SEO compatible blogging. In this sense, we determine the thoughts, requests and questions of the audience you want to interact with. We enable you to establish and maintain interaction by producing content that will answer the questions of the determined audience and help them find what they are looking for.
Step 2: Identifying the Topic
Attracting the attention of the other party by finding an impressive and interesting topic is another step in the blogging process. We start the blog writing process in the light of the topic determined for your blog page.
Step 3: Keyword Analysis
The search terms made through search engines form the keywords you will use in your articles. Identifying keywords relevant to your topic and basing your articles on these keywords is very important for your SEO score. Thanks to our experienced SEO team, we analyze the keywords with the highest search volume in the light of the selected topic for you.
Step 4: Using Content Appropriate Visuals
Images are of great importance in the SEO compatible blogging process. By using images related to your topic at the beginning of your article and between paragraphs, we ensure that your article is visible in image searches. These images we use not only add visual beauty to your article, but also contribute to the user reading your article without getting bored.
Step 5: Meta Descriptions
The meta section that appears in the results ranked in search engines and contains short information about your post is very important. The words we use in this section, which contains short information about your SEO compatible blog post, are created between 120 and 155 characters.
Step 6 In-site Links
It is very important for SEO that we create a bridge between a new blog we write and the blogs you have already published. Our goal here is to enable visitors to your blog to access your different posts and direct them to read different, explanatory posts on the subject. In this way, we enable your users to spend more time on your site and your articles to be read by more people.