SEO content is an essential part of any SEO strategy. Without content, it is impossible for your site to rank high in search engines. Therefore, writing and structuring quality content is crucial.
Why is SEO Content Important?
High-ranking SEO content accounts for a significant portion of website traffic. Creating content on your site in accordance with the SEO strategy also provides much greater benefits, such as converting customers and users.
So it’s more accurate to say that SEO content generates relevant, quality website traffic. It helps people with the highest conversion potential find your website. In addition, it helps to increase visibility and accessibility.
For example, let’s say your website consistently appears in search results for a topic your target audience is researching. If your content is engaging and meets their needs, it can increase your credibility and memorability. Thanks to the content we create as CodeAd Growth Agency, your target audience will start to see you as an authority.
Types of SEO Content Created at CodeAd Growth Agency
What kind of SEO content do we create to reap the above benefits? Here are some of the most common types of SEO-friendly content:
- Blog posts; usually target specific keywords or questions, answer audience questions and provide accurate information flow.
- Infographics visualize data and help capture organic traffic from people looking for quick answers to their questions.
- Product pages; provide product descriptions and also serve as landing pages for your campaigns
- Images and slideshows can be anything from complementary and illustrative graphics to a PowerPoint presentation.
- Category contents; It contributes to making the categories to which your products belong much more easily accessible by searchers.
How Do We Develop SEO Content Strategy?
When determining an SEO strategy for your website, we act by planning some stages, each of which is very important. In this sense, we create a special content plan for you and ensure that it works flawlessly.
Defining the Target Audience
First of all, we guide you in setting your goals as a website or a business. Do you want to increase sales through your website? Are you monetizing your site through ads and therefore only want to increase traffic and bring back readership? Your goals are very important in what kind of content we should focus on.
If you are primarily trying to drive product sales, our primary focus should be on attractive, informative product pages that are optimized for both search and conversion. A secondary focus could be useful blog content that links to related pages, showing when and how to use your products.
If your site operates on an advertising model and the goal is to attract new readers through search, it’s worth creating a rich content plan. This can be long-form blogs or video resources that are informative, entertaining or both. Content like this will keep visitors on your site longer or encourage them to return
Identifying the Target Audience
Knowing your audience, surveys and analytics software can help us get a better picture of your typical visitor or customer. This is an important step so that we can develop marketing strategies that represent your ideal site visitors and customers.
Creating the Content Calendar
Once we have an idea of who you are targeting and why, we can start creating a content calendar. An editorial calendar is a schedule that determines when we will publish new content and what type of content it will be.
Analysis and Evaluation
The final stage is to evaluate and analyze each piece of shared content individually on an ongoing basis. We regularly analyze your SEO content through both content audits and SEO audits to see what works and what doesn’t.