Having a large number of links to a website indicates that the content there is valuable. Both external and internal linking provides more visibility for your website. Link Building also helps Google and other search engines crawl your site.
What Are The Most Important Factors When It Comes To Link Building?
Factors that determine how useful a particular link is for your rankings include
Global popularity: Popular sites get more external links. In this sense, we are working to increase the global popularity of your site.
Local popularity: Local popularity refers to links coming from similar sites. For example, if you own a shoe store and link to a popular shoe blog, search engines will pay more attention to the link than if it comes from an unrelated website.
Anchor text: When someone links to your shoe store using “shoe store” as anchor text, this sends a signal to search engines that your website is a good source for shoes. However, if the anchor text that brings visitors to a page uses the same keywords too often, search engines may start to suspect spammy tactics.
Link context: Links are more valuable when the context is directly related to the topic of your website. The transition from the current page to the linked page should be relatively seamless.
Where the link comes from: Links from authoritative websites carry more weight than links from less reputable sites. For example, a link from Google’s official blog will be more authoritative than a link from a personal blog on WordPress. Search engines have ways of ranking spam and irrelevant content, and Google has a ranking system that rates individual Web pages based on their reputation.
How Link Building Works?
There are basically two ways to develop links to your website: internal and external. External links are harder to get because they come from other websites. Starting with internal linking is easy because it is completely up to you. We carry out careful planning to increase your internal link usage.
Deep linking refers to the process of linking to pages other than just your homepage or contact page. Every page on your website should be accessible from at least one text link. Instead of directing visitors to your homepage, we make your internal links searchable by linking to relevant blog posts and product pages.
Maintaining a blog helps increase internal links by giving you more opportunities to link back to specific products or other internal pages. We also link from social media platforms to increase your site traffic.
One of the best strategies for adding external links is the creation of excellent site content. In this sense, we fulfill the processes of making the necessary links by producing special content for your site with our experienced content producer team.
How to Build Link Building
Link building methods and strategies are realized in three main groups.
1. Request Connection
Link solicitation is actively contacting a website and asking them to link to your site. These links can be realized with the following content.
- Blog posts
- Detailed guides
- Visual assets (such as infographics)
- Case studies
- Original research and data
2- Add a Link
Adding a link means going to another website and manually adding your link there. For example, links to the following can be manually added to your site.
- Social media profiles
- Business directories
- Forums, communities and Q&A sites (such as Quora)
- Blog comments
- User profile pages
3- Gain Connectivity
When you earn links, other websites link to your site without you asking them to. The best way to earn links is to create high-quality content that people want to link to. Here are a few different types of content that people tend to link to:
- Visual assets (infographics, charts, diagrams, etc.)
- Original research and data (industry studies, surveys, specialized research, etc.)
- Online tools and calculators
- Detailed guides and tutorials